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Constant Campaign: Retail Engagement in Sunny Days

Constant Campaign: Retail Engagement in Sunny Days

A quiet revolution is unfolding in the worlds of proxy voting, corporate governance and investor communications. So-called ‘pass-through’ voting programs, rolled out by large asset managers, are bringing millions of new participants into the...

Owner:  Harvard University
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How to Run Google Ads on Facebook: The Complete Guide

How to Run Google Ads on Facebook: The Complete Guide

So here’s the thing – everyone keeps asking me if they can run Google Ads on Facebook. And technically? No, you can’t. But that’s not really what you should be asking. The real question is: how do I use Google Ads and Facebook Ads together to make...

Owner:  Clay Mansell
Internal Documents: Mark Zuckerberg's Meta Earns Billions from Fraudulent Scam Ads

Internal Documents: Mark Zuckerberg's Meta Earns Billions from Fraudulent Scam Ads

Mark Zuckerberg’s Meta projected that 10 percent of its 2024 revenue, amounting to $16 billion, would come from ads for scams and banned goods, according to internal company documents reviewed by Reuters. Reuters reports that internal Meta...

Owner:  Larry Solov, Susie Breitbart and The Mercer Family
Meta earns about $7 billion a year on scam ads, report says

Meta earns about $7 billion a year on scam ads, report says

Meta is reportedly making a lot of money off scam ads. A new investigative report from Reuters, citing Meta's own internal documents, found that the company's platforms show, on average, an estimated 15 billion "higher risk" scam advertisements to...

Owner:  Ziff Davis & Patrick Grove
Amazon Ads and iHeartMedia Partner on Programmatic

Amazon Ads and iHeartMedia Partner on Programmatic

Advertisers on Amazon DSP can include iHeart streaming channels in campaigns A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers...

Owner:  Future PLC
I compared Coca-Cola’s AI Christmas ads, and it’s startling how far AI video has come

I compared Coca-Cola’s AI Christmas ads, and it’s startling how far AI video has come

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad that most definitely did not use AI, both the...

Owner:  Ian Bell & Dan Gaul
Meta is earning a fortune on a deluge of fraudulent ads, documents show

Meta is earning a fortune on a deluge of fraudulent ads, documents show

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show. A cache of previously unreported documents...

Owner:  Karim Family

The GOP Went Big on Anti-Trans Ads This Year. And Guess What Happened?

Some pundits and consultants saw this as a statement on the effectiveness of this as a wedge issue, rather than as a reflection of a poorly run Democratic campaign, and declining poll numbers for President Joe Biden. Trump leaned even further into...

Owner:  Win McCormack
Etsy spotlights importance of personalized gifting for holiday ads

Etsy spotlights importance of personalized gifting for holiday ads

Dive Brief: Etsy is shining a spotlight on connection and the small moments that make a person feel understood with the launch of its 2025 holiday campaign, per a company blog post. Key to the effort are three TV spots featuring interconnected...

Owner:  Informa PLC
Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

Dive Brief: Starbucks debuted its 2025 holiday marketing campaign, depicting the journey of two characters drawn on coffee cups with markers who find an emotional spark, per details shared with Marketing Dive. “Drawn Together” is soundtracked by...

Owner:  Informa PLC
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