FOOTNANNY SELECTED FOR THE FIFTH TIME IN A ROW FOR ITS NATURE-INSPIRED TRAVEL SET AS 2018 OPRAH’S FAVORITE THINGS

Oprah Winfrey tasted, tested, and picked the best 107 gift ideas for 2018. The Footnanny Travel Set, that includes 5 of the top-selling foot creams and 2 bonus gifts, made the list and scored a record-breaking 5th time in a row for the Footnanny brand.

Hitting newsstands on November 20, the December issue reveals Oprah’s Favorite Things that includes the Footnanny Travel Set.

Following her mother’s footsteps of using natural ingredients, Gloria L. Williams, the CEO and founder of Footnanny.com, is proud that her Made-in-USA products are cruelty-free and selected as one of Oprah’s Favorite Things 2018.

Footnanny CEO Gloria L. Williams offers “wellness beyond the pedicure,” through her foot creams and soaking salts. The Footnanny Travel Set is included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine.

Gloria L. Williams' Footnanny Brand is Back on the Coveted Annual List of Holiday "Must-Haves" featured in the December issue of O, The Oprah Magazine

If a journey of a thousand miles begins with a single step, this travel set from the Footnanny, with socks and five nature-inspired creams to soothe and soften, will get the trip started off right.”

— Oprah in the December issue of O, The Oprah Magazine.

LOS ANGELES, CA, UNITED STATES, November 20, 2018 /EINPresswire.com/ — Footnanny Founder and CEO Gloria L. Williams announced today that the Footnanny Travel Set is included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine and on OprahMag.com. The Oprah’s Favorite Things annual list is a must-have holiday shopping guide that features something for everyone.

"This year, I traveled more than 2,000 miles across the country meeting with customers and getting their 'feetback' about what they loved about the Footnanny products," said Williams. "I listened and the results were my travel size two-ounce mini jars, which are perfect for any jet setter."

The Footnanny Travel Set contains the top sellers of the Footnanny Collection in two-ounce mini jars: Tea Tree, Rose, Lavender, Peppermint, and Eucalyptus Foot Creams. "I love to give my customers a bonus," said Williams. "I included two gifts to make your Footnanny experience amazing: the Footnanny RESCUE Dry Buffer of your choice and one pair of Footnanny one-size-fits-most 100% white cotton socks." Footnanny foot cream products are formulated with essential compounds of soy, shea and cocoa butter and the fragrances are based on Williams' fond memories from her childhood.

Shoppers can purchase the Footnanny Travel Set at www.footnanny.com and in the Oprah’s Favorite Things storefront on Amazon at amazon.com/oprah or on the Amazon App anytime, anywhere. New this year, the list is shoppable via video content streaming from Amazon Fire TV devices by opening the Amazon Shopping App on Fire TV device and selecting Oprah’s Favorite Things to browse video content.

"If a journey of a thousand miles begins with a single step, this travel set from the Footnanny, with socks and five nature-inspired creams to soothe and soften, will get the trip started off right," said Oprah in the December issue of O, The Oprah Magazine. Footnanny products are Made-in-USA and are paraben and cruelty free.

Twelve lucky readers will have the chance to win every item, including the Footnanny gift set, on Oprah’s Favorite Things List in the 12-Day Give-O-Way Sweepstakes (www.oprah.com/12days), which runs from November 28 through December 9. One additional winner will have the chance to win all 107 items with the Instant Win Code (www.oprah.com/instantwin18) found in the magazine kicking-off on December 10 and ending on December 14.

To see the full list of items please visit www.oprahmag.com/favorite-things.

The December issue of O, The Oprah Magazine, featuring the Footnanny brand on this year’s list, hits newsstands nationwide on November 20.

Footnanny foot cream has more than 15 fragrances including unscented, MAN, vegan and hemp. Additional Footnanny products from foot soaking salts, rescue buffs to foot files are available at www.footnanny.com.

Celebrities and dignitaries have experienced the Footnanny brand of ultimate indulgence, including long-time client Ms. Winfrey. The Footnanny past and present client list consists of Stedman Graham; Gayle King; 44th First Lady of the U.S. Michelle Obama; Maria Shriver; 2016 Olympic Gold Medalist Pro Golfer Justin Rose; Taraji P. Henson; Randy Jackson; Lady Gaga; Loretta Devine; Omar Gooding; A$AP Rocky; Cicely Tyson; Julia Roberts; Sean "P Diddy" Combs; Jimmy Jean-Louis; Bellamy Young; Sela Ward; Rita Wilson; Liana Mendoza; Patrick Faucette; Paula Jai Parker; Jessica Simpson; Ashanti; Christy Turlington; Keri Russell; Steve and Marjorie Harvey; Karen Civil; and more.

For appearances, interviews, and product placement, contact Publicist Marie Lemelle for Platinum Star PR at info@platinumstarpr.com or 213-276-7827.

Join the conversation with @Footnanny on Twitter and Instagram. Like Footnanny on Facebook to get tips about foot care. Follow Footnanny on social media platforms: Instagram, Twitter, and Facebook.

About Gloria L. Williams aka Footnanny:
Gloria L. Williams, the creator and CEO of footnanny.com, is a licensed nail technician, spa consultant, certified reflexologist, and product developer. She is the personal pedicurist for Ms. Oprah Winfrey. Her Footnanny cream was selected for the prestigious Oprah's Favorite Things List in 2014, 2015, 2016, and 2017. The Footnanny product line has been featured on Home and Family; The Talk; Good Morning America; the Valspar Golf Championship at the Innisbrook Resort; HSN; The View; The Shopping Channel Canada; and Amazon News. Williams gives back to several charities including Blessings in a Backpack, Kiva, and Soles4Souls: The Power of a Pair of Shoes Campaign through Footnanny Cares at www.footnanny.com. The Footnanny headquarters is in Southern California.

Marie Lemelle
Platinum Star PR
+1 213-276-7827
email us here

Footnanny Founder and CEO Gloria L. Williams Shares Her Story


Source: EIN Presswire

The Best Web Design & Development Companies Share How To Build Professional Websites With A Strong User Experience

DesignRush discovered how user-friendly websites better a brand's relationship with customers, improve conversions and increase revenue.

NEW YORK, NY, UNITED STATES, November 20, 2018 /EINPresswire.com/ — User experience, the buyer’s journey and usability are all key determining factors in whether or not a website will be successful.

77 percent of agencies acknowledge that a bad UX has a negative impact on their clients.

In order for your brand to carve out a place in the competitive market and make a name for itself, it needs to have a functioning website — one that leads users on a journey and provides them with the essential information they’re looking for without making them work for it.

It needs to foster a positive user experience.

And it needs to be uniquely yours.

But you might not understand the intricacies of a great web design and what grabs consumer attention. And that’s ok. That’s where the best web design and development agencies come in. They can help highlight weaknesses in your design and build a strategy that will create a platform that revs your brand’s engines and puts it on a path to industry leadership.

The best websites take advantage of all tools and resources at their disposal, evolving into a digital destination that inspires consumers and propels users to the actions a specific brand wants them to take.

But how can you build a successful, visually-stunning and intuitive web design? Let’s take a look at what the experts have to say.

How To Build A User-Friendly Website — Advice From The Experts

Andre Lindo, Design Project Manager, Big Drop

TIP: Understand who your user is.

Designing a great user experience must start with knowing your audience. Researching your users' motivations, habits and desires can provide huge insights that can determine everything from the structure of your site, the style of the design and the tone of your messaging.

Peter Lebron, Design Project Manager, Big Drop

TIP: Make your content easy to digest.

Most users go to a site to immediately find a solution to their problem. Strip away some of the marketing messaging and walls of text and make use of bullet points or a few sentences that explain what you do, quickly.

Kirill Yarovenko, Senior UX Designer, Big Drop

TIP: Make sure the information on your website is well organized, so users can easily understand the site navigation.

Provide a straightforward flow to the content most users looking for. Don’t make things too complicated. Minimize the number of available options if possible.

Brian Byer, VP Of Content & Commerce Practice Lead, Blue Fountain Media

Websites are no longer in their infancy. We are seeing the third wave of progress in the form of cross-platform, human-centric experiences that can vary based on each previous action with the website.

Site visitors expect a personalized experience and we are harnessing technology that enables us to not only personalize the site experience but orchestrate the entire buyer journey both on and off site.

Chris White, CEO/Founder, The Sneakers Agency

1. Revisit Your Brand & Your Messaging

When developing a site, it’s easy to get carried away with wanting a site that looks really fancy and has slick animations. But even in this day and age, words matter. Given how many sites people visit, words probably matter even more. If your brand is not speaking directly to how a user benefits from using your product or service and how it will improve their lives, then you’re probably turning away potential customers. Start here and get your branding and messaging on point before worrying about your site.

2. Focus on Site Structure

Users need to be guided through your site as easy as possible which is why it’s incredibly important to lay out your site structure first on paper. Think through your high-level sitemap and the most important pages that you need to focus on and that you want people to navigate to. Keep your main menu structure simple and clean and push everything else to your footer. In addition, site structure affects how search engines interpret your site and can affect your search rankings so it’s especially important that you have a clear strategy in place.

3. Develop a Keyword Strategy

Let’s be honest, keyword strategy is difficult. Why? Because there’s not necessarily one right or wrong answer. That said, given the fact that customers pretty much use google to find anything and everything, you have to put even more emphasis than ever on developing a solid keyword strategy so that you’re attracting the right prospects to your site. We recommend heading over to Yoast and grabbing one of their courses on Keyword Research Training.

4. Develop A Content Strategy

Once you’ve got your branding/messaging, site structure, and keyword strategy mapped out, it’s time to plan your content strategy, because no content equals no organic traffic. You should work to focus on a handful of keywords that you want to rank for and develop a strategy around them. These will be harder to rank for near term, but long term you will see better-converting traffic to your site since you’ve put in the time to map out a solid strategy.

5. Focus On Homepage Journey

Now that you’ve gotten all the pieces of the puzzle in place, it’s time to work on the most difficult page of any site: the homepage. Make sure that users see a direct call to action at the top of your site and that they see a messaging and imaging that speaks to them and how you will make their lives better. This is priority one! The rest of your homepage should show how you’ve made this happen for other customers, that you have a clear process/plan to make this happen for new customers, and that it’s easy to get started working with you and your product/service.

6. Design For Tablet and Mobile

And one final tip! Don’t forget to design your site for tablet and mobile. This seems obvious of course and a lot of templates handle this for you these days, but it’s important to think about the structure of your pages and how the content will flow for mobile and tablet devices. Also, Google is continuing to roll out its mobile-first indexing for sites which could affect your ranking so this becomes even more important.

Derek Robinson, CEO/Founder, Top Notch Dezigns

When a business thinks about getting a new website, it should look at creating one that is perfectly tailored to suits its brand image. A well-designed website, after all, can help propel a brand to the next level. Here are three important aspects that brands need to consider if they wish to create professional websites that offer great user experiences.

1. Go Beyond The Basics

What this basically means is that run-of-the-mill websites no longer have the desired effect. Brands now have to move beyond offering their target audiences with basic information. People who visit brand websites tend to have specific requirements or questions in mind, and they usually have rather high expectations when it comes to the information websites provide. When customers have questions about a product or a service, they expect to find answers on the brand’s website.

Brands can make their websites more useful for their audiences in different ways. For starters, make sure that the information people commonly search for is easily available. Including a “Frequently Asked Questions” section helps address this effectively. If you’re aiming at providing high levels of customer service, consider providing live chat via your website.

Brands that don’t skimp on their web design budget can look forward to multiple benefits. The first comes in the form of increased direct sales. Statistics show that an increasing number of consumers now prefer making purchases directly from brands instead of retailers. Sales at the retailer-level might also increase, given that several consumers look for information online before making in-store purchases.

2. Use Your Website To Build Credibility

There is no dearth of people who scout the internet to check how credible a product or service is before actually making a purchase. Your website gives you easy means to tell your target audience why it should trust your brand. You may do this by explaining your offerings’ benefits and backing your claims through testimonials of previous customers.

Some of the other ways in which you may use your brand’s website to build credibility include:

1. Making your contact information easily available
2. Displaying pictures of founders and team members
3. Listing your credentials and accomplishments
4. Telling stories about how your business started and how its customers have benefitted
5. Establishing yourself as an industry expert by providing quality content

3. Get The Homepage Right

Unless you’re running an online advertisement campaign with a targeted landing page, the first page of your website that most people get to is its homepage. When probable or existing customers land on your homepage, it’s imperative that you provide valuable content to keep them from leaving. Besides, the content you provide should come in a logical and organized manner.

Brands need to make sure that their websites’ homepages have these five basic elements:

1. A branding element, such as a logo
2. A descriptive element in the form of a title and a suitable description of the products or services on offer
3. A graphic element in the form of images or videos
4. A navigational element that facilitates browsing within the website
5. A call-to-action

Key Features Of A Successful Web Design

Responsiveness

A responsive web design is one that easily adapts depending on the medium it’s being viewed on. A responsive website looks the same on a desktop as it does on a mobile device or tablet. A responsive, mobile-friendly web design is a vital feature of a winning website.

Eight out of ten consumers will stop engaging with a website that doesn’t display properly on their device.

Considering the blossoming e-commerce opportunities connected with mobile usage, your brand can’t afford to miss out on those possibilities.

By 2021, nearly 54 percent of e-commerce spend will be attributed to mobile devices. So responsive web design is a must-have feature when it comes to your website. And it's a key indicator that your website is one that can be trusted.

Effective Navigation

88 percent of online consumers won’t return to a website after they’ve had a bad experience with it.

And one area of a website that can leave a bad taste in consumers' mouths is site navigation. If the tools used to help lead users on their journey are lacking, inefficient or confusing, consumers will leave and never come back.

That’s why the top web design agencies employ a host of intuitive and creative navigation tools to help consumers journey throughout the site and find their desired content in no time.

Navigation tools like toolbars, drop-down menus, lists and more can all make the time spent on your website much more peaceful for your users, which is why these features are so imperative to consider throughout the design process.

Accessibility

According to a survey by the National Center for Health Statistics (NHIS), 20 percent of people have trouble browsing the internet.

That’s nearly 25 percent of the population — and 25 percent of consumers who can’t properly interact with your website because there is something stopping or blocking their access.

That’s where special accessibility features come in.

Markers of a successful website are the subtle, specific features integrated to ensure that all people of all ages and disabilities can access your content. These features include things like captions on videos, alt tags in images that can be read aloud, keyboard navigation and assistive technology.

The best websites and the best web designers know to integrate these features to create a full-functioning design for all.

Fast Loading

Loading times matter — because consumers can’t be bothered to wait.

39 percent of consumers will leave a website if images take too long to load. What’s worse?

These slow loading times cost retailers $2.6 billion in lost revenue each year on average.

A great website will load immediately, giving consumers direct access to the content they’re looking for with ease and efficiency. It has been perfectly optimized, tested and built to ensure that it provides users with a positive, engaging and interactive experience free of any loading time anxiety.

Intuitive Content Hierarchy

Another key indicator of an effective website is an organized and structured content hierarchy that provides users with the information they need in an intuitive manner.

To understand where to best place your content and understand how your audience is interacting with it, you have to do some research and look into analytics to understand consumer behaviors.

The best agencies have these tools, providing you with actionable insights and strategies for getting your content right in from of the appropriate audience.

Why Your Brand Should Invest In Strong UX Web Design

Web design and a strong user experience are imperative to your site — they determine if your brand will be successful.

If consumers aren’t happy with your site, they’ll leave. That’s evident from the statistics. And it takes a lot to create a functioning site that is equally beautiful and impactful.

But the best web design and development agencies have cracked the code to stellar web design and are in the business of creating user-focused content and platforms to help give your business a much-needed boost.

With this advice in hand, you’re one step closer to finding the right agency for you and building an award-winning website.

Stephanie Sharlow
DesignRush
+1 4193566394
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn


Source: EIN Presswire

Top Agency Experts Share How To Create A Mobile App, Best Practices & Expected Cost

DesignRush spoke to the biggest app design and development firms to uncover the crucial tips and tricks every business needs to know when building a mobile app.

NEW YORK, NY, UNITED STATES, November 20, 2018 /EINPresswire.com/ — 89 percent of mobile media time is spent on apps. Because so much consumer time is dedicated to mobile applications, your brand's presence needs to be felt on all devices and across all mediums if you want to make an impact.

But creating an app is a big endeavor. It’s not something you can just put together overnight and call it a day. It takes time, energy and resources. It takes professional talent and creative ingenuity.

That being said, there is an exceptional number of benefits to creating a mobile app design.

Apps are efficient, easy-to-use, promote a recognizable brand identity and — most importantly — drive revenue.

In fact, mobile apps achieved $88 million in revenue in 2017. That number is expected to rise in 2018.

But if you’re still a little wary, and need some guidance as to how to create a mobile app and why you should, we’ve got the information for you.

How To Create A Successful Mobile App — Advice From The Experts

Chris White, CEO/Founder of The Sneakers Agency

1. Understand What Goal You Want to Accomplish for Your Business

Never fool yourself into building an app because everyone else has one. Do your homework. Talk to your customers and see where they struggle when trying to use your product or service. Talk to your staff if you are already in business and see where things are breaking down operationally or for customers. See what tools are already available that could help push your business forward. Once you’ve done your homework, decide on what it is your app will accomplish. Perhaps it will be the one and only way users/customers interface with your company like Instagram. Maybe it will be a utility that customers can use on the go to help reduce support calls like say the AAA app. Perhaps it will be an app that users can use fairly regularly to help with repetitive tasks like depositing checks and checking balances if you’re a bank. Regardless, make sure that the app provides a real benefit for your customers/users so that you can move the ball forward for your business.

2. Know Your “Jobs To Be Done”

When developing a mobile app, it often feels necessary early on to say yes to every potential feature. You might think that users won’t use your app because it’s lacking feature X or feature Y. Or you may look at other apps and see a ton of bells and whistles and features and think that you won’t be able to compete without those features as well. The reality is that most successful apps accomplish a handful of things really well and then over time layer on a lot of extra fluff based on user feedback and planning and road mapping. Start simple. Make sure you nail the execution on your core features and start gathering user/market feedback to tell you what to build in next. These core features are your users “Jobs To Be Done.”

3. Focus on Clean, Modern UX

Mobile app design trends definitely come and go. At this point, we’re probably on the third or fourth generation of mobile app design as an industry. That said, users trust well polished, modern looking apps. One of the easiest ways to turn off users is to have a user experience and design that is outdated or unprofessional looking. Make a solid first impression and devote as much budget as you can to UI/UX design from the get-go.

4. Choose Your Tech Stacks Wisely

An app is more than just what a user installs on their phone. While it’s not always 100% the case, most apps are just the way that users interact with and experience a larger underlying system that is a key component of your business. A system that encompasses a back-end server and database and business logic. Ensure that you hire proper technical staff who have ample experience architecting apps and their associated back-end systems to ensure the long-term health of your investment. Also, ensure that you consider how to build the app itself. There are a number of ways to do this, from pure native to hybrid web to something newer called react native. Each approach has its pros and cons that need to be considered.

5. Budget Wisely

As we say at The Sneakers Agency, you’re not building an app, you’re building a business. An app is just one component of an overall business model. Once the app is built you will definitely need money for marketing and possibly sales depending on what your business is. You will also have ongoing maintenance and upkeep costs for the app and the back-end system. Numbers can vary depending on where you have your app built, but expect to budget somewhere between 250-500k to do a proper job.

Georg Tubalev, General Manager, Exaud

1. Make sure that you know exactly how to explain your app idea. The better you are able to explain your future app, its purpose and goals, the easier it will be for a mobile developer to understand the priorities when creating it.

2. Think about the distribution strategy for your app: Will it be a free application or a paid one? And if it's free, how are you going to monetize it? There are several approaches available such as freemium, sponsorship, in-app purchase, etc. Decide what works best in your case.

3. Before you jump into the full-scale development process, consider testing your idea and getting a mobile prototype (MVP) first in order to easily identify potential problems, get early feedback from users and most importantly, save time and money at later development stages.

4. While asking development companies for an initial quote for the app don’t overlook the maintenance costs that follow after the initial release! As each app has to be regularly updated to stay compatible with consistent operating systems updates, new devices on the market, bugs reported by users and so on. Therefore even if you don’t plan to add new features, and that probably you should, the app gonna require some maintenance work that implies additional costs.

Rafael Marin, Associate Design Director at Work & Co

1. Focus And Simplify Your App Strategy From The Start

When it comes to mobile apps, success isn’t measured by doing more. On the contrary, winning apps are incredibly focused, executing a couple things really well.

Whether you are creating your first app or redesigning your current one, having a clear point of view of why the app exists and its core functionality is critical. When we worked on an airline app a few years ago, the goal was to pare the experience down to do two things: Help users book a trip in 60 seconds or less, and then check on using the app. Then, when redesigning a food ordering app for a major restaurant chain, our research showed that reordering from past orders was the number one priority for customers, so we spent the most time on that flow. Optimizing for what really matters to users also leads to higher conversion.

The bottom line? Simplicity is hard to achieve. Invest your time in getting the critical user journey right, so when users open your app, they’ll know where to go and what to do.

2. Design For A Highly Personalized Experience

Our phones not only command an unprecedented amount of our attention (for the average American it’s three hours a day, much of that time in-app versus browsing on the mobile). Phones are also deeply personal; it's the one piece of technology people carry around with them all day.

Because apps are by nature an opt-in experience, brands are one step ahead when it comes to brand engagement. Making an effort to customize should be a priority. From remembering preferences to making tailored suggestions, apps should always endeavor to reward users with personalized experiences.

Customizing isn’t necessarily about offering more options either. The rise of contextual interfaces means that apps can actually know their customers' behaviors so well that screens can automatically adjust depending on geo-targeting or time of day.

3. Test Early With Real Users

Strategy and research can provide valuable initial insights, but you’ll only truly know what works and what doesn’t in your app once real users have a chance to try it.

One of the biggest pitfalls in designing and building digital products historically has been a waterfall process that doesn’t get products in front of people till the very end, after the big investments have been made and the strategy is already baked.

What makes sense on paper doesn’t always meet real users’ expectations, so instead involve a diverse representation of real users –newcomers, loyalists, people in a range of countries, different age demos– early and frequently into the design process. And most importantly: don’t show them static comps, give them prototypes they can play with to learn and iterate from their observations.

4. Look At Launch As The Beginning, Not The End

After months of hard work and anticipation, launching your app and seeing it downloaded thousands and millions of times on iOS and Android is incredibly exciting. But it should never mean that the process is done.

Even the best digital products — and this goes for mobile apps, websites, kiosks or chatbots — are ripe for continuous iteration. Always look for opportunities for ongoing improvements and new features you can add along the way to better serve users. It’ll lead to stronger reviews, more engagement, and happier customers.

Mobile App Design Best Practices

1. Put The User Experience First

The first thing you and your team should take into consideration when creating a mobile app is the user experience. You want to create an interface that is designed with their interest and their actions in mind.

This means understanding consumer behaviors and creating a platform that works for their needs. Keep it personalized to your audience and give them the features and functionalities that will draw them in and keep them interested.

You don’t want to create a basic, boring and bland app. Instead, create one that shines and excites users. You can do that by keeping your design user-centric throughout the process.

2. Keep It Clean

Another key best practice to follow is in relation to the design aesthetics itself. You don’t want a disorganized, cluttered and dysfunctional app. You want a smooth and clean interface that is open, airy and captivating.

A simple, clean aesthetic is a great way to ensure that you can provide your audience with the features and tools that they want with ease. Ultimately, it betters user experience.

Similarly, make sure the imagery in your app is bold, exciting and enchanting. App icons are important too — 21 percent of users will delete apps if they don’t look appealing on their home screen.

3. Streamline Navigation

62 percent of users will delete an app that doesn’t work well. In fact, a common problem that consumers have with apps is that their navigation systems are messy or disorganized. This makes it difficult for consumers to use the app and find the information they need.

Subpar design and navigation turns users off and pushes them to look elsewhere for products, services, data and interactions.

So, you need to ensure that you have a clear system in place for people to get from point A to point B.

Navigation is important in design. It’s what lays down the framework for your app. If you aren’t considering the user’s journey throughout the process, you’ll end up with an app that doesn’t connect the way it should with your audience.

4. Consider Omnichannel Initiatives

Omnichannel marketing is the art of creating a seamless sales experience across multiple channels — such as website, social media, paid media and, yes, mobile apps. What's better, companies that integrate omnichannel marketing strategies tend to retain more consumers long-term.

In fact, brands that utilize omnichannel strategies achieve 91 percent greater customer retention rates year-over-year, proving that investing in omnichannel is beneficial.

You can further your omnichannel marketing initiatives through mobile apps. Keep the idea of a seamless, integrated UX in your mind during the development and creation process. That way, you can embed these features into your other platforms and fuse them all together to create a clear and cohesive experience that helps grow your brand.

How Much Does It Cost To Make An App?

App design isn’t cheap — although you could argue that most design isn’t cheap and everything that is worthwhile for your business should be invested in. But it’s important to know how much your business could potentially shell out throughout the development of an app.

The average price for app development — from wireframe to development and launch — is between $200,000 and $500,000. However, this number could be as low as $140,000 for a version 1 application or skyrocket over $1 million for complicated interfaces.

That’s a hefty sum. And it certainly requires a massive budget to ensure successful completion.

Depending on the features embedded in your app, the price will fluctuate — that’s what causes such a wide gap in prices. Therefore, it’s important to outline your intentions right from the start so that you can budget accordingly and find the right app design and development company to bring your vision to life.

Creating A Mobile App Requires A Lot Of Work — But It’s Worth It

These days, there is an increased number of mobile users and emerging technologies that allow brands and businesses more with apps than ever before.

But creating an app takes patience. It takes time, money and knowledge about the digital landscape. Without it, your app will flop and your brand will suffer as a result.

Keeping these expert tips and best practices in mind can help you conceptualize and build an app that reaches your target audience and drives them to action. Whether you’re looking to increase brand awareness, boost sales or acquire more users, a successful app can help you achieve your ultimate goals.

Discover the best app design and development companies on DesignRush.

Stephanie Sharlow
DesignRush
+1 419-356-6394
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn


Source: EIN Presswire

Top Search Engine Optimization Experts Share The Best SEO Marketing Improvements To Make Your Website Rank Higher

DesignRush discovered how to improve organic traffic quickly, how long it will take to see meaningful Google search results and more.

NEW YORK, NY, UNITED STATES, November 20, 2018 /EINPresswire.com/ — Every modern business needs to optimize for SEO. Search engine optimization enables businesses to improve their search rankings, increase organic website traffic, and acquire valuable consumers who are more likely to complete a purchase or desired action — all of which increase revenue.

DesignRush explored what search engine optimization is and how search engines scan your site. Plus, we've got the best search engine optimization industry experts sharing the most important improvements you should make to your content and website — and when you can expect to see results.

What Is SEO?

Search engine optimization (SEO) is the act of improving your website through back-end, front-end, content and technical changes to rank higher in search results. When brands rank higher in search listings, they can acquire free, meaningful traffic that is likely to result in conversions.

Online brands achieve higher SEO rankings through a variety of tactics, including:

1. Keyword research
2. Content marketing
3. Link building
4. Technical optimization
5. Image size and descriptions
6. Proper titles and meta descriptions
7. Use of H1, H2s and H3s
8. Reporting and analytics
9. And more!

But to strip it down to its bare bones, proper search engine optimization essentially revolves around two things — user intent and user experience.

User Intent

Ultimately, your website needs to properly communicate your offerings, products, services, mission and brand to visitors and Google. When Google understands what you are presenting throughout your site and on each page, it can properly rank you for relevant keywords — which are essentially what potential visitors type into the Google search bar. You should include relevant keywords on your website to help Google quickly understand your topic(s).

But perhaps most importantly, you must provide valuable information to visitors. Google wants to help searchers find the facts they are looking for. Thus, if your website best answers the question(s) input into the search engine, you'll achieve a longer time on site (because people are reading your fantastic content!) and subsequently rank higher.

Quality of information is more important than the number of keywords. Plus, your keywords should accurately represent the information you provide. The good news? Websites can rank for more than one keyword!

User Experience

Technically-speaking, your website needs to provide an enjoyable and easy-to-use experience for users, too. For example, your site should load quickly, images should be properly sized and navigation should be clear and intuitive. Google will penalize websites that create a confusing online environment for users, mainly because this hinders their ability to find the answers they are searching for.

(Plus, 38% of people will leave a poorly-designed website and not return, so it's in your best interest to invest in a stunning website design).

Now that we understand the objective of search engine optimization, it's time to make some improvements to improve your own rankings! We asked the top search engine optimization companies the best enhancements brands can make to their website to see speedy ranking results and acquire high-quality organic traffic.

How To Improve Your SEO Ranking, According To The Best Search Engine Optimization Consultants

Daniel Lofaso, President, The Digital Elevator

1. Reverse engineer keyword competitiveness.

One of the best SEO techniques is going after what I like to call “low-hanging fruit keywords.” Everyone wants to go after high volume keywords that are related to their niche or industry, but not every site is necessarily in a place to do so. A site must have some sort of domain authority – a search engine ranking score developed that predicts how well a website will rank on search engine result pages – before it can compete with high competition keywords. The higher your domain authority (ranked from 0-100), the better chance you have of competing. So, if you have low domain authority and you want to try to get quicker results, you’ll want to use an SEO software (I like AHREFS) to determine how much competition a particular keyword has before you target it with a blog or service page.

2. Submit content to Google Search Console for quick indexation.

A really quick way to get a new page indexed is by submitting it through the “Fetch as Google” option within Google Search Console. Provided you have your website added and verified through the Search Console, open it up and navigate to the Crawl option in the left sidebar. Inside these options, there is a “Fetch as Google” option where you can enter the page of your site you want Google to index. Add your URL, click Fetch>Request indexing>Crawl This URL Only and then Go. Sometimes a site can get indexed and make it on the first page of Google’s search results within a day.

3. Earn links by doing outreach about your great content.

Links are still one of the most highly correlated ranking factors that there are. Thus, it makes sense to try to build links to nearly every piece of content you want to get ranked. If you have created an exceptional resource that is much, much better than the sites that rank in the top spots on Google, use an SEO software to mine all the links your competitors are getting to their respective pages. Then, contact the site owners and let them know about your much more up-to-date/robust/modern/user-friendly/etc. resource and that the other one is dated. Your competitors will lose their links and you’ll gain them.

Jasmine Pacal, SEO Manager, Elevated Internet Marketing

1. Shift your expectation.

If "results" to you means ranking no. 1 for your dream keyword, you might have to keep dreaming for some time. SEO is a long play, and I'm always uneasy with promising anything "immediately."

Improvements in SEO performance, however, can be seen in increases in impressions over tracked keywords, improved CTR from search, as well as increases in the quantity of keywords ranking.

So maybe you're still sitting at no. 11 for your dream keyword — but if you're seeing visibility for keywords that you've never ranked before, more impressions, better CTR, and more conversions, that's still a WIN.

2. Don't put SEO in a corner.

I've heard the extremes – some think SEO doesn't matter at all, and some put SEO on a pedestal.

The truth is SEO is not a standalone strategy. If you really want to get the most gains out of your SEO effort, utilize data from paid campaigns to craft an evidence-backed keyword targeting strategy, and combine your on-page and off-page efforts with stellar UX (because what's the point of pulling in traffic if the traffic doesn't convert?).

3. Get ahead of search.

This is a funny one, but we've run into it pretty often – especially with businesses that are pioneering a new technology or practice.

Sometimes a business just gets stuck because they're trying to rank for the wrong keyword – they're trying to make themselves fit into what people are already searching first. Instead of taking a keyword-first approach, try to define what it is that you're providing, and determine how might your target audience be searching for your services.

Sometimes the keywords that you're best qualified to rank for don't quite have the search volume — YET. But define your product, and get ahead of the search curve. When the demand grows, you'll already be ranking.

Brian Byer, Vice President of Content & Commerce Practice Lead, Blue Fountain Media

1. SEO is a long-term investment that requires patience and consistent reinvestment in order to reinforce hard earned placements.

2. Any press is not necessarily good press in SEO. A link earned from a prestigious publication or government website is of the highest value. A link bought from a link directory could result in crippling penalties.

3. Content is king. Great SEO results require a concerted effort to publish content regularly on topics relevant to your website, there isn’t a one and done solution for SEO.

Dan Bowen, Founder & CEO, BOWEN
1. Explore tools like lsigraph.com to identify latent semantic indexing (LSI) keywords for use as part of your on-site content strategy.

2. Create content that talks about solving your audience's problems. Partner with like-minded bloggers to distribute this content through relevant sources.

3. Check out your company’s local citations. Some simple cleanup work can have a significant impact on local SEO.

Curtis Warren, Online Presence Manager, Boostability

1. Make Your Brand Visible In Local Search

For the best return on investment, small and local businesses need to focus on local search. Search engines tailor their results based on a user’s search query and location. For example, if a searcher types ‘local lawyers near me,’ Google will use multiple data points to identify the user’s location. It will then return a number of businesses in the area.

2. Update Your Website Code

The speed of your website plays a big role in how your pages rank. Speed relates to usability, and if your pages take too long to load, users won’t want to stick around. Recent research by Google found that the chance of a bounce is 32% higher when pages take 3 seconds to load compared to 1 second. Even worse, when pages take 5 seconds to load, the chance of a bounce is 90%.

3. Conduct Valuable Keyword Research

The optimization process starts with identifying the right keywords for your brand. Without optimizing pages for keywords, you will find it extremely difficult to rank high for any pages on any search engine. Choose one main keyword for each page and add it to places like the title of the page and various subheadings as well as throughout the content.

Nick Rivers, Senior Software Engineer, Racepoint Global

Most of SEO is based on content relevance, but many times people overlook the technical side of SEO. Here are three things I always ensure are working.

1. Configure Google Search Console.

This tool helps track search engine performance and provides tools to improve ranking.

2. Improve page load time.

Page speed impacts search engine ranking, especially on mobile devices. Tools like PageSpeed Insights and Lighthouse help identify areas of improvement.

3. Ensure site is mobile-friendly.

Mobile usability can also impact search engine ranking and it’s very important to make sure your site meets web standards. Search console can help identify areas for improvement.

PJ Howland, Campaign Manager, 97th Floor

1. Conduct a TF-IDF analysis and implement findings TF-IDF (term frequency-inverse document frequency) analysis and implementation.

This is arguably the most exciting and game-changing aspect of SEO at 97th Floor right now. It enhances and builds on keyword research by identifying other semantically relevant words and phrases.

While the process may seem elementary, surprisingly few professionals or agencies are making this a priority and they are missing out. TF-IDF analysis goes beyond simple keyword research. Instead, it is the process of analyzing a set of pages (typically the front page of Google for a given keyword) for the syntactically relevant words and phrases that pertain to an overall subject or keyword.

For example, if you are trying to rank for the keyword, “coconut oil,” the old rules of SEO dictate that you should throw in words like, “coconut oil benefits,” “coconut oil for hair,” uses of coconut oil,” and the like.

But a TF-IDF analysis will take a deeper look at the top-ranking content for a given keyword and determine the words that the top-ranking pages are using in addition to that keyword. It might uncover other phrases like, “diaper rash,” or “medium chain triglycerides.” These are phrases that Google knows have to do with coconut oil, and that a truly authoritative article on the subject should be mentioning.

Businesses will make the best use of TF-IDF by working with existing pieces of content that are under-performing for their top-ranking keyword.

2. Craft content that’s relevant to the SERP served for your desired keyword.

It’s no secret that you need content in order to rank for keywords, but it’s still surprising that some don’t understand that copy and its type/format is essential. Yes, words on pages are still very much relevant. As an agency, it’s frustrating and unfortunate that so many companies have been trying to force their homepage to rank for a keyword when the SERP (search engine results page) for that keyword simply doesn’t serve up homepages.

Understand that for some keywords/queries, every site with a spot on the first page of Google is a blog post or other type of long-form written content. Also, keep in mind that regardless of which page you’re trying to get to rank for a given keyword, improving its ranking will likely mean adding more copy to the page. If you’re not comfortable with that (if it’s your homepage for example), consider writing a longer blog post in order to rank for the keyword.

3. Remember that offsite isn’t 100% backlinks anymore.

Thanks to Google’s August 1, 2018 core algorithm update (now known as the “Medic Update”) third-party reviews now matter more than they ever have. As it currently stands, it appears medical and financial sites have been hurt the most by this update, but Google is always advancing. And the learnings from this update are sure to affect (for better or for worse) a wider reaching audience. Digital marketers should be spending the coming months sprucing up their reviews on third-party review sites like Yelp, Better Business Bureau, and Amazon, to name a few.

How Do You Do SEO For A Website?

Search engine optimization is the key to securing free and organic traffic — and in the age of pay-per-click advertising and boosted social media posts, that's priceless.

Although investing in proper SEO is a long-term commitment, following SEO best practices and taking the time to improve your website correctly will help any business yield successful results.

SEO Best Practices To Improve Your Website Ranking

1. Open your brand to local search visibility.
2. Update your website code and ensure your site loads quickly.
3. Use Google Search Console.
4. Optimize for mobile.
5. Acquire "do-follow" links from websites with a high domain authority — but don't rely on them completely.
6. Conduct keyword research regularly — but especially before publishing content online.
7. Conduct TD-IDF analysis to identify new keywords.
8. Regularly publish valuable blogs and content that are relevant to your community.
9. Try investing in emerging keywords that may blossom in popularity.
10. Incorporate other digital marketing and website development strategies to compliment SEO efforts.

Stephanie Sharlow
DesignRush
+1 419-356-6394
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Source: EIN Presswire

Dr. Jennifer Aviado-Langer of Memorial Sloan-Kettering Cancer Centerto be Featured on CUTV News Radio

COMMACK, NEW YORK, UNITED STATES, November 19, 2018 /EINPresswire.com/ — Dr. Jennifer Aviado-Langer DNP is a nurse practitioner at Memorial Sloan-Kettering Cancer Center, the largest and oldest cancer center in the world.

“I value our patients input in their plan of care as I witness their tenacity to endure after having been diagnosed with a terminal condition,” says Dr. Aviado-Langer. “I am here to support and maintain their motivation to undergo the rigors of their cancer diagnosis, hoping that their individual and family needs will be fulfilled.”

Reporting to the Department of Anesthesia, Dr. Aviado-Langer works in a nurse practitioner-led and nurse practitioner-driven pre-surgical testing unit. She splits her practice between Memorial Sloan-Kettering’s Manhattan and Commack campuses.

Women with breast cancer and men with lung cancer followed by men with prostate malignancies are the most frequent encounters at their pre-surgical testing sites. Breast cancer is the most common type of cancer in women of all ages; lung cancer is the most common malignancy in men followed by prostate malignancies, says Dr. Aviado-Langer, “but we see increasing cases of head and neck cancers as well as mixed tumors and urological malignancies in our pre-surgical testing centers.

Dr. Aviado-Langer works with a team of nurse practitioners and patient care technicians, conducting patient histories and physical examinations, ordering indicated lab tests, echocardiograms, and radiographic tests warranted by the patients’ history and health states.

“We order those indicated tests that would basically support our patients diagnoses and their health states, lending to scientific evidence. She adds, “Veering away from past practice where patients may have been subjected to unnecessary blood works or tests, our leadership and staff have changed the way we care for our patients, ordering tests that are based on scientific evidence and minimizing unnecessary tests to our patients and their families.”

Dr. Aviado-Langer says her patients encompass a broad spectrum from late teens to mature adults and the geriatric population.

“Cancer does not discriminate,” says Dr. Aviado-Langer. “It really is a reflective and humbling experience, seeing patients with a terminal condition who are filled with motivation to get themselves better,”

Dr. Aviado-Langer adds, “Our lives are borrowed and as stewards of our bodies, we might as well take the best of care. This means, fostering patient motivation, positivity, and endurance for the rigors that lie ahead for both themselves and their families, achieving better outcomes with the power of positive thinking and self-actualizing better health.

As for the future of cancer care, Dr. Aviado-Langer is most excited for a new concept called “indicated testing,” which she believes will enhance the trust between patients and their providers.

“Surgery is trauma with consent,’’ says Dr. Aviado-Langer. “Our patients rely on our services, including pre-surgical testing to support a safe peri-operative course. Indicated testing is about providing the patient only the necessary tests that are required to facilitate a complete diagnosis without subjecting them to unnecessary trauma, both physically or psychologically.”

CUTV News Radio will feature Dr. Jennifer Aviado-Langer in an interview with Jim Masters on November 21st at 11am EST and with Doug Llewelyn on November 28th at 11am EST.

Listen to the show on BlogTalkRadio.

If you have a question for our guest, call (347) 996-3389.

For more information on Dr. Jennifer Aviado-Langer, visit www.mskcc.org

Lou Ceparano
CUTV News
(631) 850-3314
email us here
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Source: EIN Presswire

4th Annual Sight, Sound & Story: The Art of Cinematography Symposium Returns to NYC

An Evening Featuring In-Depth Conversations with Master Filmmakers Set for December 5th

We are incredibly excited to host these conversations with such an amazing group of cinematographers.”

— Jason Banke

NEW YORK, NY, UNITED STATES, November 19, 2018 /EINPresswire.com/ — Manhattan Edit Workshop, the east coast leader in education for content creators, announces the return of “Sight, Sound & Story: The Art of Cinematography” on December 5th at the NYIT Auditorium Theater on Broadway. This year’s event showcases some of the industry’s leading cinematographers behind worldwide hit TV shows including “Game of Thrones,” “Ray Donovan,” and “Westworld”; pioneers of cinematic production on classics such as “Star Wars – Episode IV: A New Hope,” “Tron,” and “2001: A Space Odyssey”; and cinematographers that shot award-winning documentaries “Strong Island,” “Finding 52,” “Mad Hot Ballroom,” and “RBG.” Additionally, attendees will have the opportunity to speak directly with top gear companies including ZEISS, Adorama, Shutterstock, Padcaster, and other partners at our Networking Party & Tech Lounge, sponsored by ZEISS. Executive Producer Jason Banke comments, “Each year we strive to bring the most talented and innovative artists to the New York community of filmmakers and DP’s. We are incredibly excited to host these conversations with such an amazing group of cinematographers.” Banke adds, “We wouldn’t be able to throw this year-end educational event without the support of our generous partners.”

This year’s line-up features cinematographers Robert McLachlan, ASC, CSC (“Game of Thrones,” Westworld,” “Ray Donovan,” “The Affair”), Bruce Logan, ASC (“Star Wars – Episode IV: A New Hope,” “Tron,” “2001: A Space Odyssey”), Claudia Raschke (“RBG,” “Mad Hot Ballroom”), Alan Jacobsen (“Strong Island,” “Finding 52”), Moderator David Leitner (Director & Cinematographer), Moderator Hugo Perez (Director, Producer), and Moderator Tony Wisniewski (ZEISS, Marketing Manager).

“Sight, Sound & Story: The Art of Cinematography” opens its doors on December 5th at the NYIT Auditorium on Broadway. Limited seating left, discounted tickets here: http://bit.ly/2DIwBXE. Cost includes tickets to all panels and networking party with an open bar, hors-d'oeuvres & sponsored giveaways.
To inquire about tickets or partnerships please contact jason@mewshop.com.

Jason Banke
Manhattan Edit Workshop
+1 212-414-9570
email us here
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Source: EIN Presswire

Royston Carr Asset Management Comments as China Services Sector Growth Slows to 13 Month Low

Royston Carr Asset Management – China's efforts to boost economic growth may be hindered by slowdown in services sector.

TAIPEI CITY, TAIWAN, November 19, 2018 /EINPresswire.com/ — According to a recent survey, Royston Carr Asset Management analysts say China's services sector reported its slowest expansion in more than a year in October as the number of fresh orders ran dry. Royston Carr Asset Management analysts believe the slowing growth in China's services sector confirms that the country’s economic growth has lost momentum as a difficult year comes to an end.

China's services sector makes up more than half of China's economy and is a vital source of employment. Royston Carr Asset Management analysts say the decline in growth in services is cause for concern for policy makers who have been relying on the sector to prop up the economy as China copes with increased pressure on exports due to the bitter trade dispute with the US.

Last month, the Caixin/Markit services purchasing managers' index (PMI) dropped to 50.8 down from 51 the month before, edging closer to the 50 mark that divides expansion from contraction.

Royston Carr Asset Management analysts say any ongoing weakness in China's services sector will complicate the country's attempts to stabilize economic expansion in the midst of the escalating trade war, a decrease in manufacturing productivity and measures to limit pollution, debt and excess capacity.

This year China's property market, which is another significant contributor to the economy, has also slowed, causing demand for real estate services to decline.

Caixin's sub-index for new business orders revealed almost no growth at 50.1 in last month, down from 52.4 in September. Last month was the worst performance since the 2008 global financial crisis.

Sophie Shen
Tag Leaf
886227673241
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Source: EIN Presswire

Tito Ortiz Super-Fight Ticket Sales Are Strong, Says Oscar De La Hoya

Chuck Liddell and Tito Ortiz

The fight on November 24th is expected to be a sellout when walk-ups are included. A strong pay-per-view showing on Fite TV is also anticipated.

LOS ANGELES, CA, UNITED STATES, November 19, 2018 /EINPresswire.com/ — The upcoming match between UFC Hall of Famers Tito Ortiz and Chuck Liddell has brought in strong ticket sales for Golden Boy Promotions’ MMA debut. Oscar De La Hoya currently estimates The Forum in Inglewood, Calif., being 70 percent sold. “The price points are perfect for this type of fight, and fans are coming out and supporting it,” says De La Hoya, “everywhere I go, they talk about… Tito Ortiz and Chuck Liddell.”

The fight on November 24th is expected to be a sellout when walk-ups are included. A strong pay-per-view showing on Fite TV is also anticipated, meaning the event will overall be very profitable.

The stated goal for the event is to give Ortiz (19-12-1) and Liddell (21-8) the biggest paydays of their careers. De La Hoya says that he has always attempted to compensate athletes fairly.

“I want to see how (Nov. 24) turns out. I want to see if the card turns out good. I want to see what the PPV numbers are. I want to see if Chuck and Tito were happy the way I promoted them. And then we’ll take it from there.”

Ortiz and Liddell, long-time rivals, had their first match in Las Vegas, Nevada in April 2004. Liddell defeated Ortiz with a knockout punch in round two of the fight. Their second match took place again in Las Vegas, Nevada in December 2006. This time, Liddell beat Ortiz in round three with a technical knockout (TKO). The upcoming match on November 24th will be the first time Liddell steps into the ring in eight years. As for Ortiz, this will be his first right in nearly two years, but the mixed martial arts fighter says that he feels ready for the challenge.

“I believe this fight will be a war,” says Tito Ortiz, “Liddell looks like he’s in great shape. This will be the battle of the year, but after the smoke settles my hand will be raised!”

If the rivals wish to extend their comebacks, they’ll need to strike a new deal with Golden Boy. De La Hoya said the profit-sharing contract for the Nov. 24 event is a one-fight deal.

“I’m thankful for Oscar De La Hoya promoting this fight and Chuck for calling me out wanting a rematch,” concludes Ortiz. “On November 24th, I will show Chuck and my fans my skill and ferocity in the cage once again.”

Aurora DeRose
Aurora DeRose
+1 310-396-6090
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Source: EIN Presswire

Vietnam Veteran's Memoir, “Striking Eight Bells” Wins Richter Publishing’s “Best Overall Book Award” for 2018

Author of “Striking Eight Bells: A Vietnam Memoir.”

George Trowbridge author of Striking Eight Bells: A Vietnam Memoir, won the Award for Best Overall Book of 2018 for Richter Publishing.

LARGO, FLORIDA, UNITED STATES, November 19, 2018 /EINPresswire.com/ — Richter Publishing located in Clearwater, Florida based the Award on a combination of factors including overall book sales, most inspirational story, author’s writing style and best book cover design.

Striking Eight Bells focuses on George’s story on board a U.S. Navy destroyer during the closing period of the Vietnam War. Formerly an Iowa farm boy, George had been married less than a year when his draft number was about to come up for military service. Rather than escape the draft, George decided to enlist in the U.S. Navy and travel across the globe to fight in America’s most unpopular war.

Striking Eight Bells: A Vietnam Memoir was released on February 21, 2018 by Richter Publishing. In his book, Trowbridge describes leaving his wife and new born behind, along with his idyllic Midwestern life, George entered an accelerated training program and was promptly assigned to USS Rich (DD 820), a World War II era destroyer, called a “tin can” by sailors. Soon, he and his crew found themselves thrown into the chaos of battle as they patrolled the infamous Gulf of Tonkin.

On the other side of the world from their families, the crew members were forced to make the most of their situation aboard the cramped destroyer. They were subjected to everything from the heat of the Pacific to deadly typhoons that threatened to sink them all.

Many readers, sailors and history buffs alike agree that in Striking Eight Bells, George transports you through time and space, until you feel like you’re sitting right there beside him. You will feel every roll of the ship, taste every bland meal, and hear every blast of the artillery shells being launched into the murky jungle of Vietnam. Read as comedic moments of brotherhood quickly turn into battle as enemy shells crash into the water and explode around their “tin can.”

In a world filled with books about ground forces in Vietnam, read a refreshing first-hand account about a side of the war that has rarely been told.

“Striking Eight Bells,” can be purchased at Amazon.com: Books, Barnes and Noble, Books-A-Million, Smashword.com eBooks and anywhere books are sold.

About George Trowbridge – George retired from the U.S. Navy in 1992. He sailed for several years as a Merchant Marine Officer on board various commercial merchant vessels. His experiences working on board merchant vessels prompted him to become a training provider for the maritime industry. George has founded two maritime training institutions and has managed two other similar institutions in the Gulf of Mexico region. He has also authored numerous books on various topics like ship navigation technologies and leadership skills for officers. George currently resides in Largo, Florida.

Publisher: Richter Publishing, LLC. 628 Cleveland Street, Clearwater, FL 33755. Contact phone: (727) 301-8204. E-mail: richterpublishing@icloud.com. Website: https://richterpublishing.com.

Contact Information – George Trowbridge
Phone: (727) 366-7990
Email: glt@qmtrain.com
Website: https://georgetrowbridges8b.com

George Trowbridge
George L. Trowbridge
7273667990
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Source: EIN Presswire

SMSVendor : la plateforme d'envoi de SMS commerciaux pour les professionnels

SMSVendor

SMSVendor

SMSVendor

SMSVendor

Bureau de SMSVendor

Bureau de SMSVendor

L’envoi de SMS publicitaires représente l’un des moyens de communication digitale les plus performants grâce à son appropriation naturelle par le consommateur.

PARIS, FRANCE, November 19, 2018 /EINPresswire.com/ — SMSVendor est une plateforme en ligne qui permet d’envoyer des SMS commerciaux en toute simplicité et en moins de 3 minutes chrono. Dotée d’une technologie unique en son genre, la plateforme SMSVendor est la seule à offrir un outil de communication ultra performant et peu coûteux, mais aussi des outils statistiques indispensables en termes de stratégie commerciale.

Le SMS s’est imposé depuis quelques années comme le canal de communication le plus prisé des professionnels qui désirent améliorer l’engagement des clients en faveur de leurs marques et de leurs offres.

La plateforme SMSVendor est donc idéale pour toutes les opérations marketing auxquelles vous pourrez penser :

– La création de ventes flash, de soldes et de promos spéciale
– L’envoi de coupons et de bons de réduction
– Le lancement de nouveaux produits
– Les opérations déstockage
– L’acquisition de nouveaux clients
– La fidélisation de la clientèle

Mais ce n’est pas tout ! Et si nous vous disions que vous pouvez aussi personnaliser le contenu de vos SMS. Vous n’y croyez pas ? et pourtant ! Vous pouvez personnaliser le nom de l’expéditeur avec le nom qui vous convient afin que vos destinataires sachent de qui vient le SMS.

Et si cela n’est pas suffisant, sachez que vous pouvez aussi personnaliser le contenu de votre SMS professionnel avec par exemple le prénom ou le nom de vos clients grâce à la fonction publipostage.

Tentant, n’est-ce pas ?

Mais vous n’avez encore rien entendu, la cerise sur le gâteau est bien évidemment le suivi clientèle que notre plateforme vous permet de réaliser ! Et oui, nous avons mis en place un traçage unique qui vous indiquera quel destinataire a cliqué sur votre offre, combien de fois et à quelle heure. Vous pourrez ainsi analyser le comportement de vos clients de façon individuelle et segmenter votre base clientèle en fonction de leurs intérêts, leurs goûts, leurs habitudes d’achat…et les relancer par la suite avec de nouvelles offres plus adaptées. Imaginez un peu le potentiel…

Alors n’attendez plus et venez découvrir toutes les possibilités qui s’offrent à vous pour consolider et développer votre entreprise.

L'equipe de SMSVendor.com
Tel: 01-87-21-10-08
email: contact@smsvendor.com

Ruben
SMSVendor
+33 1 87 21 10 08
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Source: EIN Presswire