AGP Executive Report
Last update: 2 hours agoPlatform Shift: Meta’s ad revenue growth is outpacing Google Search’s as AI reshapes online advertising, while Netflix’s ad tier is drawing enough viewers to be included in TV ratings. AI Search: Google is expanding sponsored placements in AI search to more countries, including India, even as it acknowledges these ads earn less than traditional search ads. Ad Business: Amazon Ads approached $20 billion in third-quarter revenue as the company looks to agentic AI for further growth. Regional Reach: Gulf businesses are choosing Arabic-language ads even when their brands have English names, reflecting a focus on local audiences. Zee5 also launched ZAP, a new advertiser platform powered by Saptharushi. Creative Watch: The first Christmas campaigns are rolling out, with Scrooges, Muppets and a sniffly BFG among the early festive stars. Hyundai, meanwhile, brought its AI-powered BAYON ad to life.
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