AGP Executive Report
Last update: 5 hours agoAI Production: SeenThis launched a tool that lets agencies create and adapt video ads through Claude or ChatGPT, saying early tests cut production time by more than 90%. Audio and Local Media: AdsWizz is bringing campaigns to Apple Podcasts video, while radio is gaining ground with small businesses. Platform Shifts: Reddit is testing search ads as Google traffic falls, and Google is adding more ads to AI Mode. Early reports suggest ChatGPT ads still deliver weaker value than Google Search. Holiday Creative: M&S has entered the Christmas ad battle with a campaign featuring a “shredded Santa,” as brands compete for festive attention. Political Advertising: US midterm ad spending hit record levels, but the scale and negativity of campaigns have renewed questions about whether big budgets actually sway voters.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.