AGP Executive Report
Last update: 2 hours agoTV Advertising Policy: The Philippines is scrapping the long-standing 12-minute-per-hour TV ad cap, giving broadcasters more room to sell inventory as the broadcast landscape shifts. Digital Ads & Platforms: Apple is rolling out ads in Apple Maps with booking now open for businesses, while Google is pushing new ad tools and AI features for advertisers. Ad Fraud & Regulation: Meta is again fighting a suit tied to scam investment ads, and regulators are also cracking down on deceptive ads aimed at minors and vulnerable users. Measurement & AI Marketing: OpenAI’s move to show ads in ChatGPT in India is raising privacy and targeting questions, and adtech partners are pitching easier measurement for AI-driven campaigns. Local Tech & Trust: Baguio City temporarily took its online building permit system offline after a reported ransomware incident, spotlighting the risks behind government digital services. Media Business: Netflix is reportedly doubling down on its ad push as advertisers embrace its Ads Suite.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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