AGP Executive Report
Last update: 9 hours agoAI Commerce: Shopping agents threaten the ad model underpinning Amazon and Walmart’s retail media businesses by shifting product discovery and customer data away from retailer platforms. Amazon’s ad growth slowed to 11% in the third quarter, while the two companies still command 88% of US retail media spending. Search Ads: Google is expanding ads in AI Mode as search growth cools, while Reddit tests ads in search results amid concerns about traffic losses from Google AI. Retail Targeting: Amazon now lets advertisers reach shoppers who buy from other retailers, extending its audience tools beyond its own store. Campaign Spending: US midterm ad spending hit a record $11.9 billion, with TV taking the largest share. But reports questioned whether the expensive, often negative campaigns changed many voters’ minds.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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