Retail Media: Nearly 6 in 10 advertisers now see retail media as a full-funnel channel, according to a new Amazon Ads, MMA Global and WPP playbook. Streaming & AI: Prime Video is betting on ads and the big screen, while ITV says its generative-AI ad offer brought 16 new advertisers to TV. OpenAI is also pushing ChatGPT ads as a regular part of agency media plans, with IAS and DoubleVerify set to provide independent measurement. Platform Rivalry: Meta has blocked TikTok ads across Facebook and Instagram in the US and other markets, escalating competition between the platforms. Search & Audience Shifts: Google’s AI Max now offers advertisers a new search-terms report, as marketers seek more visibility into automated campaigns. Meanwhile, Emarketer forecasts rising AI use among women and older audiences, broadening the demographics media buyers need to reach. Rules & Trust: India’s SEBI finalized a common ad code that retains pre-approval for influencer and AI-avatar ads; the FTC is considering new obligations for platforms that carry or optimize impersonation ads. Political Ad Scrutiny: A judge ordered a halt to taxpayer-funded Trump TV ads, but reports say they continued airing after the deadline, prompting a Justice Department apology.