AGP Executive Report
Last update: 37 minutes agoBrand Campaigns: Schweppes has launched “Surely It’s Schweppes,” a new platform with agency Kerfuffle, while 818 Tequila’s Kendall Jenner campaign is also drawing attention. AI and Search Ads: Google is expanding ads in AI Mode, with placements above and within responses; Reddit is testing search-result ads as it grapples with declining Google traffic. Amazon is also putting Sponsored Product ads into replies from its shopping agent. AI in Political Advertising: AI-generated political ads surged during the 2026 campaigns, though candidates still relied more on other messaging. Pennsylvania is requiring disclosures when synthetic content could mislead consumers. Advertiser Backlash: Chewy and other brands pulled ads from the “I’ve Had It” podcast after its hosts laughed at a joke about Charlie Kirk, showing how quickly controversy can put ad relationships at risk. Creative and Media Deals: Ogilvy and CAA have launched Echo, a consent-first AI platform for celebrity advertising, while Fox’s planned $22 billion Roku buyout signals a major bet on streaming ads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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