Digital Ads & Platforms: Meta is rolling out new ad controls and AI-driven ad capabilities, including exclusion-only tools in Ads Manager and more AI features across Ads and Analytics—while OpenAI pushes “contextual ads” in ChatGPT and brands test ads inside AI agents. Policy & Regulation: The Philippine Stock Exchange tightens minimum public ownership rules with trading suspensions and possible delisting for non-compliant firms, and regulators also keep tightening rules around misleading ads and political ad disclosures. Media Deals: National CineMedia is set to buy Captivate for $275M, expanding from movie-theater ads into offices and apartment buildings. Brand Safety & Controversy: BMW faces backlash over in-car “Spider-Man” dashboard ads, and multiple reports highlight the growing risk of fake ads and scams spreading online. Sports/Entertainment Marketing: Netflix nearly doubles 2026 U.S. ad commitments as advertisers lean into its Ads Suite, while Spotify tests skippable podcast ads—sparking creator concerns. Local Impact: Extreme heat and monsoon disruptions keep driving class suspensions and public advisories across parts of the Philippines.