Grand Canyon West adds kids-free summer deal and July discount

Grand Canyon West is rolling out a summer family promotion and a July-only discount tied to America’s 250th anniversary. The offers aim to draw visitors to the Hualapai Tribe-owned attraction in Peach Springs, Arizona, with savings on its all-access pass and on-site experiences.

Why it matters: - Grand Canyon West is trying to make a major summer trip more affordable for families. - The promotions also position the attraction around America’s 250th anniversary, a marketing hook that could boost July traffic. - The deals bundle access to the Skywalk, viewpoints, dining credits and cultural experiences into one pass.

What happened: - Grand Canyon West launched a 'Kids Free' family offer for the summer. - The attraction also unveiled a July-only discount of 25% off All-Access Passes. - The site is in Peach Springs, Arizona, about two hours east of Las Vegas. - Grand Canyon West is owned and operated by the Hualapai Tribe.

The details: - With the purchase of one All-Access Pass, one adult may bring up to two children ages 5 to 12 at no extra charge. - Children under 5 are always free. - The Kids Free promotion must be redeemed in person at Grand Canyon West. - The Kids Free offer is not available online. - The Kids Free promotion cannot be combined with other offers. - The July discount is available only through online digital display advertisements. - The All-Access Pass includes general admission to Grand Canyon West. - The pass includes access to the Skywalk, a glass bridge suspended 4,000 feet above the canyon floor. - The pass includes hop-on, hop-off shuttle rides to Eagle Point and Guano Point. - The pass includes a zipline adventure on a first-come, first-served basis. - The pass includes a $10 meal voucher at on-site dining locations with a minimum purchase of $20. - The pass includes a $10 merchandise voucher for gift shops with a minimum purchase of $20. - The pass includes unlimited arcade games at Hualapai Point. - The pass includes cultural experiences hosted by members of the Hualapai Tribe. - Grand Canyon West describes itself as the only natural wonder of the world located in the United States. - More information is available at GrandCanyonWest.com.

Between the lines: - The promotions are designed to drive both advance online sales and in-person visitation. - The kids offer lowers the cost of entry for families, while the July discount creates urgency around a limited window. - The anniversary tie-in gives the campaign a national-theme angle beyond standard seasonal advertising.

What's next: - The Kids Free promotion will run throughout the summer. - The 25% July discount will remain available for the month of July. - Families planning to use the kids offer need to redeem it onsite, while shoppers seeking the July deal need to respond to the digital ads. - Grand Canyon West is directing visitors to its website for more information about the summer promotions.