Kawaii Lab Games Comes to Streaming TV Nationwide with Its First Two Commercials

The family-owned studio is betting on traditional media this holiday season to invite more families to unplug from phones and tablets and play around the table.

OCALA, FL, UNITED STATES, October 19, 2026 /EINPresswire.com/ -- Kawaii Lab Games, the family-owned company dedicated to creating fast, fun card games with memorable characters, announces the launch of its first two television commercials. For an independent studio of just three people, investing in the production of television commercials is a major step. The professional-quality spots feature 1-2-3 Monkey Flip! and Screaming Billy, and both will air nationwide across the United States on streaming TV networks during the 2026 holiday season. The campaign brings these two card games into homes at the time of year when families gather the most.

A Deliberately “Old-School” Strategy

Many new companies put almost their entire marketing budget into online advertising. Kawaii Lab Games has chosen a different path, built on television. The company is not abandoning digital channels. It has simply decided not to put all its eggs in one basket in a saturated online market.

“Long before the internet or social media existed, board games were advertised on television. The commercials aired during the kids’ shows we all watched at the same time, and the next day it was all we talked about at school. Seeing a new game was an event. Today, every child sees something different on their own device. At Kawaii Lab Games, we want to invest more in traditional media,” said Daniel López de Medrano Sr., co-founder of Kawaii Lab Games.

From the TV to the Store: A QR Code on Every Game Box

On the back of every box, shoppers will find a QR code they can scan in the store to watch the commercial on their phone. It is not a rules video. It is the game’s actual TV commercial, strategically designed to show in seconds how much fun the game delivers. This way, the commercial doesn’t stay on the TV screen: it follows the game all the way to the shelf.

What It Means for Retailers

For retailers, this means support at the moment of sale, no matter how the customer arrives. Shoppers who have already seen 1-2-3 Monkey Flip! or Screaming Billy on TV during the holiday season will recognize the game and its characters, and by scanning the code they can watch again the commercial that won them over at home. Shoppers who haven’t seen it can discover it right there, box in hand, in less than a minute. Either way, the commercial helps the buyer decide where it matters most: in front of the shelf. These games are easy to explain and make an ideal gift for this special season.

The Games Behind the Commercials

1-2-3 Monkey Flip! is a fast-reaction party game inspired by classic family card games such as Slapjack and Egyptian Rat Screw, reimagined with adorable kawaii characters. Screaming Billy is a family-chaos game in which a screaming goat can change everything in seconds. Both games can be learned in minutes and played in quick, replayable rounds by kids and adults alike. Commercials for Carrot BOOM! and Tic-Tac Twist will be produced soon.

The new commercials can be viewed here:
1-2-3 Monkey Flip!: https://www.youtube.com/watch?v=AvShIkvVByw
Screaming Billy: https://www.youtube.com/watch?v=0u7orbYTMjc

Kawaii Lab Games titles are available on Amazon and at specialty game, hobby, and toy stores. This holiday season, Kawaii Lab Games invites every family to unplug from their devices for a while and give themselves something more valuable: time together, laughter, and memories made around the table.

About Kawaii Lab Games
Kawaii Lab Games is a family-owned company based in Florida dedicated to creating fast, easy-to-learn card games designed to bring children and adults together around the table. With memorable characters, a kawaii aesthetic, and a clear commitment to screen-free fun, the brand seeks to create games that help families share more moments together.

Kawaii Lab Games
Press Department
+1 407-490-4112
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